Sony Xperia Ear, Amazon Echo and Tap, Apple acquiring Beats, Harman developing connected car audio products, rumours of Samsung, Google and Microsoft making Hearables and numerous new startups building audio-related products and services… We couldn’t help but to notice that 2016 is rightly claimed a year of Hearables and Smart Audio (as an analogy to Smart Home).
Just think about existing services and apps focusing on audio – Voxer’s “walkie talkie”, Amazon’s Audible, voice messages in WhatsApp and Facebook Messenger, Stitcher radio app, speech synthesis in Google Apps, and vast amounts of podcast and music services. Tech magazines, such as Co.Design, Engadged, Wearable.com, and TheDrum, covered this topic, in addition to trend reports from Nesta and Fjord which acknowledged clearly: sound is not only about music and that is where innovation is going.
All this, and even more importantly our own passion for great audio products, made us decide to start this blog. We are going to cover new and innovative ways of how sound is influencing people’s lives. Ranging from Hearables to apps, to services, to smart home devices, let’s call this trend Smart Audio. I’ve heard this term for the first time during a keynote speech by CEO of Harman at Berlin’s IFA fair in 2015. Since then I’ve coined my personal definition of Smart Audio: products and digital services that use sound in new, functional or informative ways.
This site is powered by TAK Innovation Agency. We support companies to incorporate creative working processes in order to foster development of new products and services. We strongly believe in user-centred design and are based in Europe’s start-up capital: Berlin, Germany. Read more about us here.
The purpose of this blog is to help you and us to keep an eye on the newest developments in the audio industry! In case you have a story to cover or would like to get in touch with us, please send an email to firstname.lastname@example.org
Looking forward to what’s coming!
Founder of TAK Innovation Agency